Riyadh, Kingdom of Saudi Arabia, 27th July 2026 –Samsung Electronics Saudi Arabia is advancing home entertainment standards across the Saudi market by Launching its latest 2026 lineup of smart TVs and displays. The Launch allows technology enthusiasts to explore the brand’s latest innovations and select their preferred display sizes and categories via the official e-store, featuring advanced visual technologies including Micro RBG, OLED, high-performance gaming displays, and complementary sound devices.

The 2026 lineup incorporates Samsung Vision AI capabilities to optimize image processing and color precision, providing users with an integrated, interactive experience seamlessly connected to the SmartThings ecosystem for smart home management, thereby reinforcing Samsung’s position as a strategic enabler meeting modern digital lifestyle demands in the Kingdom.

Running from July 13 through July 31, the campaign offers customers on the official website (Samsung.com/sa) exclusive benefits on selected models, including an e-voucher worth SAR 400, 10X Samsung Rewards points on pre-orders, flexible installment solutions via Tabby (up to 10 installments) and Tamara (up to 12 installments), alongside complimentary delivery and installation services across all eligible categories.

The introduction of the 2026 display lineup reflects Samsung’s ongoing commitment to delivering advanced visual and audio technologies to consumers in Saudi Arabia, leveraging artificial intelligence integration to provide tailored viewing solutions that align with the evolving home entertainment sector while advancing smart home infrastructure with high standards of quality and performance.

Samsung invites customers seeking to take advantage of these exclusive benefits and e-vouchers to visit the dedicated offer page on its official website prior to the conclusion of the period on July 31, selecting the categories and displays that best complement their daily and entertainment needs.