RIYADH, Saudi Arabia – February 22, 2026 – Samsung Electronics MENA announced the launch of its new Ramadancampaign “Switch to an Elevated AI Living Experience”, offering enhanced AI Living across a wide range of its products. This includes exclusive offers on Samsung.com and Shop App to support consumers with access to everyday productivity and help individual and families switch from everyday chaos to calmer, more meaningful Ramadan moments at home.
Inspired by Samsung’s 2026 vision of ‘Your Companion to AI Living’, Ramadan’s switching moments will bring to life how evolved ecosystems spanning mobile, home entertainment and home appliances, truly work to eliminate the stress of daily chores.
With Samsung’s AI-enabled, connected ecosystem, Ramadan routines that many families recognize will ease, including the chaos of preparation, the switch into smoother rituals, and the calm of more meaningful time together. From Iftar preparations in the kitchen with the help of Bespoke AI, watching the latest Ramadan shows on Samsung OLED TVs with families, to capturing every moment with clarity through the lens of Galaxy Z Fold 7 camera, Samsung’s connected smart devices are designed to provide more meaningful moments everywhere, guiding you through the day.
Omar Saheb, Vice President, Corporate Marketing & Online Business at Samsung Electronics MENA, said: “During Ramadan, families look for simple ways to make everyday routines at home easier and more balanced. With our regional Ramadan campaign, ‘Switch to an Elevated AI Living Experience’, we are showcasing how our AI-powered devices are designed with care to simplify daily tasks, enjoy shared moments at home and spend more time on what matters most. Through exclusive offers online, we are ensuring these experiences are more accessible to consumersthis Ramadan.”
Customers across Saudi Arabia will able to benefit from exclusive Samsung offers, bundles, and promotions are crafted to bring the latest AI-powered technology into every home, delivering unparalleled value and transforming Ramadan experiences through more meaningful moments.
Customers in Saudi Arabia can take advantage of exclusive Samsung offers through the following link :https://www.samsung.com/er/refrigerators/all tighten-refrigerators/ or via the Shop App. These exclusive offers include a selection of Samsung products, ranging from mobile devices and visual displays to home appliances.
This campaign reflects Samsung’s commitment to providing the latest home technologies at competitive prices, offering customers a real opportunity to save on essential household appliances.
The discounts cover several product categories, most notably:
Refrigerators and freezers with discounts of up to 50%.
Washer-dryer combos with discounts reaching up to 42%.
Front-load and top-load washing machines with discounts of up to 27% on selected models.
Dishwashers with discounts of up to 28%.
Cookers (ovens ) with discounts of up to 15%.
The company emphasized that quantities are limited and vary by model, highlighting the importance of taking advantage of these offers before stocks run out.
The campaign provides added value to customers through free delivery and installation, along with a two- year warranty. This reflects Samsung’s commitment to providing a seamless purchasing experience and reliable quality in the home appliance sector, offering consumers enriched experiences and a unique opportunity to create unforgettable Ramadan moments with the help of AI- enhanced life companion solutions
