On August 9, 2025, Riyadh, Saudi Arabia, hosted a highly anticipated automotive event — JAECOO DAY. Under the theme GO DISCOVER, the event marked the official launch of the brand-new light off-road SUV, JAECOO 5, and announced its simultaneous release across four key Middle Eastern markets: Saudi Arabia, Kuwait, Qatar, and the UAE. As a significant step in JAECOO’s global expansion, this milestone event not only underscores the brand’s strong commitment to the Middle Eastern market but also signals the start of a new trend wave in the light off-road SUV segment.
Celebrity Power with Family Momentum: Redefining the New Light Off-road Lifestyle
At the launch event, renowned Middle Eastern singer and theater director Bader Faisal AlShuaibi made a stunning appearance as the regional ambassador for JAECOO 5, instantly igniting excitement across the venue. Sharing the spotlight was a regionally customized edition of JAECOO 5, specially tailored for the local market. Building on the high-quality standards of the original factory, personalized customizations have been integrated to better meet the diverse local driving needs, fully showcasing the exceptional adaptability of JAECOO 5 and the brand’s deep understanding of user preferences for individuality.
The full JAECOO family took center stage at the launch event — from JAECOO 5 to JAECOO 8, multiple models were unveiled together, highlighting the brand’s comprehensive strength. Whether for daily urban commuting or desert expeditions, every JAECOO vehicle demonstrated outstanding adaptability and robust off-road capability. This collective showcase not only reflects JAECOO’s deep expertise in technological innovation and scenario-based design but also underscores its commitment and capability to meet diverse user needs across global markets.
A dedicated exhibition area for the SHS super hybrid system was set up at the venue, offering a comprehensive showcase of this cutting-edge system’s unique appeal. The system is composed of three core components: the 5th-generation 1.5TDGI hybrid-dedicated engine, a stepless super hybrid DHT system tailored for hybrid performance, and a high-performance hybrid-dedicated battery. Working in synergy, these components deliver exceptional driving performance and outstanding energy efficiency. From the global stage to the Middle East, SHS super hybrid system is rapidly rolling out, providing users with travel solutions that are efficient, eco-friendly, and exhilarating to drive.
JAECOO 5: Redefining the All-Round Light Off-Roader
JAECOO 5 is more than just a light off-road SUV — it embodies a new lifestyle that seamlessly blends urban commuting with outdoor exploration. Tailored for new elites, JAECOO 5 strikes a perfect balance between the two. Equipped with an independent suspension system, 540° panoramic image, and a 600mm wading depth, significantly enhancing its off-road capabilities and multi-scenario adaptability.
Built around the Human·Vehicle·Life philosophy, JAECOO 5 pioneers three dedicated lifestyle scenarios — music, camping, and pet-friendly travel —empowered by intelligent technology to deliver a diverse mobility experience. The Karaoke Mode integrates a noise-canceling microphone with in-car subwoofers to create an immersive musical environment. A 75kg load-bearing roof platform, paired with detachable magnetic lights and other camping gear, makes outdoor adventures more convenient. Notably, with its outstanding product strengths, JAECOO 5 has passed rigorous testing and earned the TÜV SÜD certification for pet-friendly cabin, delivering the best-in-class travel experience for both owners and their furry companions.
The debut of JAECOO 5 in the Middle East marks more than just the launch of a new vehicle — it represents a multidimensional fusion of brand, culture, and technology. Looking ahead, OMODA&JAECOO will continue to deepen its presence in the Middle East market. Guided by its user-centric philosophy, the brand will accompany more consumers in embracing their own light off-road lifestyle through continuously evolving products and experiences.
OMODA&JAECOO demonstrated strong growth momentum in the European market in 2025, becoming the fastest-growing automotive brand in the region. In the NEV segment, leveraging the world’s leading super hybrid system technology, the brand delivers high-efficiency NEV solutions to global users, while steadily progressing toward its goal of becoming the global leading brand in the super hybrid market. Notably, JAECOO 7 SHS will soon start pre-sale in Saudi Arabia. Everyone is welcome to visit the OJ showroom to take a test drive and experience the extraordinary driving experience brought by the J7 SHS.
