RIYADH, SAUDI ARABIA – 13 May 2025: IHG Hotels & Resorts, one of the world’s leading hospitality companies, has announced the signing of EVEN Hotel Dammam, bringing itslifestyle wellness-focused brand to the Middle East for the first time. The agreement was signed on the sidelines of Future Hospitality Summit (FHS) in Riyadh.

As one of the only brands in its segment, EVEN Hotels’ launch in the Middle East will redefine what it means to “travel well”. Tailored through in-depth market research in the region and adapted to how today’s traveler integrates well-being into their lifestyle, the brand reimagines wellness to be fulfilling, inclusive, and effortlessly personal. Whether guests want to energise, unwind, or reset, EVEN Hotels will offer the freedom to do it their way—from in-room wellness zones and craveable food and drink, to state-of-the-art fitness, recreation, and vibrant social spaces.

Designed for travellers who want to live a full and rewarding life, even when on the move, EVEN Hotel Dammam will be the “third space” —a lifestyle destination featuring harmonious blend of adaptive spaces that evolve with guests’ needs, seamlessly balancing productivity, relaxation, and connection. Each room will feature a signature wellness zone—offering a choice between in-room fitness gear or calming corners to unwind. Guests can enjoy a high-performance workout at Athletic Studio with zones for strength, cardio, and recovery, the Soul Studio for yoga and mindful movement, and rejuvenating rituals at the spa. Dining options will range from nutritious to indulgent, while social areas will flow seamlessly between connection and calm—creating space to work, relax, or reset. Inspired by biophilic design, EVEN Hotel Dammam will deliver a fresh take on wellness with lifestyle-led stays for guests who want to stay in sync with their rhythm.

In partnership with Marassi Al Bahr Development Company; a subsidiary of Al Khaldi Holding group of companies, the 300–key hotel is set to open in January 2029. The hotel, conveniently located in the King Abdullah Civic Center in Dammam, will give guests direct access to government buildings, cultural institutions, and commercial zones, reinforcing the area’s status as a growing civic and business hub.

Haitham Mattar, Managing Director, IHG Hotels & Resorts,India, Middle East & Africa commented: “We are proud to be launching our EVEN brand in the region with the signing of EVEN Hotel Dammam. Lifestyle has evolved into the ultimate differentiator in hospitality—it’s no longer about aesthetics alone, but about fostering identity and belonging. Today’s travellers seek immersive, authentic experiences that resonate with their personal values, from innovative cuisine to meaningful connections. By bringing EVEN Hotels our region, we have reimagined wellness by seamlessly integrating it with lifestyle and creating a balance between holistic and active wellness, making it effortless and deeply personal.

He added: “As Saudi Arabia advances its Vision 2030 ambitions, EVEN Hotel Dammam embodies IHG’s commitment to innovative hospitality that aligns with the Kingdom’s focus on lifestyle and holistic well-being. This partnership with Marassi Al Bahr Development Company is not just a milestone for IHG— it is a testament to our purpose of providing True Hospitality for Good.”

Mr. Abdulmohsen Al Khaldi, Chairman of Marassi Al Bahr Development Company added: “We are excited to partner with IHG to introduce the first EVEN Hotel in the region. This project reinforces our commitment to delivering innovative and world-class developments that contribute to Vision 2030 and support the Kingdom’s positioning as a leading lifestyle and tourism destination.”

Dammam, the Eastern Province’s commercial heart, offers immense potential for business and leisure travelers. With this signing, IHG continues to strengthen its presence in the Eastern region and align with Saudi Arabia’s Vision 2030 tourism and lifestyle ambitions.EVEN Hotel Dammam signing marks the launch of the brand in the Middle East and paves the way for further regional growth.

IHG currently operates 45 hotels across six brands in Saudi Arabia, including: InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites, and voco, with 47 hotels in the development pipeline set to open within the next three to five years.